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Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
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Report / Marketing Science Institute
SpringerLink / Bücher
388
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ECONIS (ZBW)
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1
Measuring marketing productivity : linking marketing to financial returns
Behadir, Suleyman Cem
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10001731597
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2
Global innovation of new products and services
Gruber, Gerald
;
Streuvels, Stijn
;
Revesz, Mariana
-
2001
Persistent link: https://www.econbiz.de/10001632393
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3
Marketing, corporate social initiatives, and the bottom line : March 14 - 16, 2001, University of North Carolina, Chapel Hill, North Carolina
Aksoy, Lerzan
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001622504
Saved in:
4
Marketing metrics
DeBruyne, Marion
;
Hubbard, Katrina
-
2000
Persistent link: https://www.econbiz.de/10001578518
Saved in:
5
Success in high technology markets : is marketing capability critical?
Dutta, Shantanu
;
Narasimhan, Om
;
Rajiv, Surendra
-
1999
Persistent link: https://www.econbiz.de/10001441793
Saved in:
6
Market knowledge management
Slotegraaf, Rebecca
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001463366
Saved in:
7
Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Higie, Robin A.
-
1993
Persistent link: https://www.econbiz.de/10000876062
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8
Market share and ROI : a peek at some unobserved variables
Ailawadi, Kusum L.
;
Farris, Paul W.
;
Parry, Mark E.
-
1993
Persistent link: https://www.econbiz.de/10000876070
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