Marketing metrics
prepared by Marion DeBruyne and Katrina Hubbard
| Year of publication: |
2000
|
|---|---|
| Authors: | DeBruyne, Marion ; Hubbard, Katrina |
| Publisher: |
Cambridge, MA |
| Subject: | Marketing | Performance-Messung | Performance measurement |
| Extent: | 39 S |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 00,119 |
| Conferences: | Marketing Metrics ; (Toronto) : 2000.10.5-6 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001578518