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~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~person:"Berekoven, Ludwig"
~person:"Holzmüller, Hartmut H."
~person:"Zaltman, Gerald"
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Report / Marketing Science Institute / Marketing Science Institute
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Behavioral models for market analysis : foundations for marketing action
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Der Betrieb in der Unternehmung : Festschrift für Wilhelm Rieger zu seinem 85. Geburtstag
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Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Higie, Robin A.
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1993
Persistent link: https://www.econbiz.de/10000876062
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Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
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1993
Persistent link: https://www.econbiz.de/10000867282
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