Relationships between providers and users of market research : the role of personal trust
Christine Moorman ; Rohit Deshpandé ; Gerald Zaltman
| Year of publication: |
1993
|
|---|---|
| Authors: | Moorman, Christine ; Deshpandé, Rohit ; Zaltman, Gerald |
| Publisher: |
Cambridge, Mass. |
| Subject: | Marktforschung | Market research | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | 24 S |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. Report / Marketing Science Institute / Marketing Science Institute ; 93,111 : Working paper |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000867282