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~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~person:"Grossman, Gene M."
~person:"Rust, Roland T."
~subject:"Produktqualität"
~subject:"Qualitätsmanagement"
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Return on quality (ROQ) : making service quality financially accountable
Rust, Roland T.
;
Zahorik, Anthony J.
;
Keiningham, Timothy
-
1994
Persistent link: https://www.econbiz.de/10000888243
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