Return on quality (ROQ) : making service quality financially accountable
Roland T. Rust, Anthony J. Zahorik, and Timothy L. Keiningham
| Year of publication: |
1994
|
|---|---|
| Authors: | Rust, Roland T. ; Zahorik, Anthony J. ; Keiningham, Timothy |
| Publisher: |
Cambridge, Mass. |
| Subject: | Rechnungswesen | Accounting | Qualitätsmanagement | Quality management | Produktqualität | Product quality | USA | United States | Finanzdienstleistung | Financial services | Dienstleistungsqualität | Service quality |
| Extent: | 34 S. : graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. Report / Marketing Science Institute / Marketing Science Institute ; 94,106 : Technical working paper |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000888243