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~isPartOf:"Research"
~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Bigné Alcañiz, J. Enrique"
~type:"book"
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Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
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