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~isPartOf:"Research"
~person:"Bakker, Diederich"
~person:"Mosen, Birthe-Marie"
~person:"Raabe, Thorsten"
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Neue Formen der Wertschöpfung in der TV-Branche : Kooperationen und Netzwerke als Instrumente zur Erlangung von Wettbewerbsvorteilen
Mosen, Birthe-Marie
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2021
Persistent link: https://www.econbiz.de/10012669086
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Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers
Bakker, Diederich
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2015
Persistent link: https://www.econbiz.de/10010463395
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