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Search: subject:"construal-level theory"
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Wieluch, Marina Isabel
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Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing : psychologische Distanz, Message Framing und komparativer Optimismus
Wieluch, Marina Isabel
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2020
Persistent link: https://www.econbiz.de/10012151758
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Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing : psychologische Distanz, Message Framing und komparativer Optimismus
Wieluch, Marina Isabel
-
2020
Marina Isabel Wieluch entwickelt auf Basis der
Construal
Level
Theory
einen Erklärungsansatz zur Wirkung verschiedener …
Persistent link: https://www.econbiz.de/10012402748
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