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~isPartOf:"Research in consumer behavior"
~isPartOf:"Word of mouth and social media"
~language:"eng"
~type_genre:"Arbeitspapier"
~type_genre:"Case study"
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Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
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Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
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2014
Persistent link: https://www.econbiz.de/10010475689
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