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~isPartOf:"Research in consumer behavior"
~isPartOf:"Word of mouth and social media"
~type_genre:"Arbeitspapier"
~type_genre:"Book section"
~type_genre:"Case study"
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Research in consumer behavior
Word of mouth and social media
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Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Tourism sensemaking : strategies to give meaning to experience
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Advertising and violence : concepts and perspectives
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Analyzing the strategic role of social networking in firm growth and productivity
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Building consumer-brand relationship in luxury brand management
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Business ethics and leadership from an Eastern European, transdisciplinary context : the 2014 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics
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Business intelligence for new-generation managers : current avenues of development
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Field guide to case study research in business-to-business marketing and purchasing
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Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
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Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
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2014
Persistent link: https://www.econbiz.de/10010475689
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