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~isPartOf:"Research in consumer behavior"
~source:"econis"
~subject:"Brand image"
~type_genre:"Case study"
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Research in consumer behavior
Engaging consumers through branded entertainment and convergent media
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International journal of electronic commerce : IJEC
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of vacation marketing : an international journal
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Hold the line! : exploring the brand community coping process
Weijo, Henri
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Rintamäki, Jukka
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2014
Persistent link: https://www.econbiz.de/10010475689
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