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Search: subject_exact:"Marketingpolitik"
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Marketing management
4
Marketingmanagement
4
Consumer behaviour
2
Konsumentenverhalten
2
Beziehungsmarketing
1
Brand
1
Confidence
1
Corporate culture
1
Cultural sociology
1
E-commerce
1
Economic sociology
1
Electronic Commerce
1
Industrial production
1
Industrieproduktion
1
Investor Relations
1
Investor relations
1
Kultursoziologie
1
Markenartikel
1
Marketing
1
Profitability
1
Relationship marketing
1
Rentabilität
1
Shareholder Value
1
Shareholder value
1
Strategic management
1
Strategisches Management
1
Unternehmenskultur
1
Vertrauen
1
Wirtschaftssoziologie
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Dawar, Niraj
1
Hoffmann, Arvid O. I.
1
Kasper, Hans D. P.
1
Mark, Tanya
1
Niraj, Rakesh
1
Odekerken-Schröder, Gaby
1
Oppen, Claudia van
1
Pahud de Mortanges, Charles F.
1
Pennings, Joost M. E.
1
Riel, Allard C. R. van
1
Streukens, Sandra
1
Wetzels, Martin
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Research memorandum / METEOR
SpringerLink / Bücher
521
Journal of business research : JBR
390
Industrial marketing management : the international journal for industrial and high-tech firms
292
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
202
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
148
Journal of marketing
140
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Springer eBook Collection / Business and Economics
114
Marketing intelligence & planning
106
Journal of marketing communications
105
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing education : JME
70
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
The marketing review
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
65
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
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ECONIS (ZBW)
5
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1
Shareholder activism and the role of marketing : a framework for analyzing and managing investor relations
Hoffmann, Arvid O. I.
;
Pennings, Joost M. E.
-
2008
Persistent link: https://www.econbiz.de/10003808757
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2
Using customer relationship trajectories to segment customers and predict profitability
Mark, Tanya
;
Niraj, Rakesh
;
Dawar, Niraj
-
2007
Persistent link: https://www.econbiz.de/10003647476
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3
The culture of market oriented organisations
Kasper, Hans D. P.
-
2005
Persistent link: https://www.econbiz.de/10003319497
Saved in:
4
Experiential value : a hierarchical model, the impact on e-loyalty and a customer typology
Oppen, Claudia van
;
Odekerken-Schröder, Gaby
;
Wetzels, …
-
2005
Persistent link: https://www.econbiz.de/10003082726
Saved in:
5
Antecedents of industrial brand equity : an empirical study
Riel, Allard C. R. van
;
Pahud de Mortanges, Charles F.
; …
-
2004
Persistent link: https://www.econbiz.de/10002017498
Saved in:
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