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~isPartOf:"Research perspectives on social media influencers and brand communication"
~isPartOf:"The history of marketing science"
~language:"eng"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Reprint"
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Research perspectives on social media influencers and brand communication
The history of marketing science
Antecedents and outcomes of employee-based brand equity
9
Advances in corporate branding
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Brand management in emerging markets : theories and practice
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Digital and social media marketing : a results-driven approach
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Handbook of research on integrating social media into strategic marketing
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Marketing accountability for marketing and non-marketing outcomes
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The Routledge companion to contemporary brand management
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Analyzing the strategic role of social networking in firm growth and productivity
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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Branded spaces : experience enactments and entanglements
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Branding and sustainable competitive advantage : building virtual presence
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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Fashion branding and communication : core strategies of European luxury brands
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Finance reconsidered : new perspectives for a responsible and sustainable finance
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Finance, law, and the crisis of COVID-19 : an interdisciplinary perspective
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Financial ecosystem and strategy in the digital era : global approaches and new opportunities
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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Handbook of research on applied AI for international business and marketing applications
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Innovation in pricing : contemporary theories and best practices
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Innovations in services marketing and management : strategies for emerging economies
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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New luxury management : creating and managing sustainable value across the organization
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Omnichannel approach to co-creating customer experiences through metaverse platforms
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Research handbook of marketing in emerging economies
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The Routledge companion to business in Africa
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Transcultural marketing for incremental and radical innovation
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Rising to the top : social media (macro) influencers and the democratized brand capital of entertainment, interaction, and disclosure
Landsberger, Alexa
;
Martinez, Amanda R.
- In:
Research perspectives on social media influencers and …
,
(pp. 23-43)
.
2021
Persistent link: https://www.econbiz.de/10014227200
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Branding and brand equity models
Erdem, Tulin
;
Swait, Joffre
- In:
The history of marketing science
,
(pp. 237-260)
.
2014
Persistent link: https://www.econbiz.de/10010415812
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