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~isPartOf:"Retailing in the 21st century : current and future trends"
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Retailing in the 21st century : current and future trends
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Faculty & research / Insead : working paper series
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Harvard-Business-Manager : das Wissen der Besten
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Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
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Marketing - wie Sie Kunden gewinnen und halten
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Marketing accountability for marketing and non-marketing outcomes
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Multivariate Behavioral Research ; 37 (2), 227-244
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Understanding customer loyalty programs
Reinartz, Werner J.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 409-427)
.
2010
Persistent link: https://www.econbiz.de/10003938778
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Understanding customer loyalty programs
Reinartz, Werner J.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 361-379)
.
2006
Persistent link: https://www.econbiz.de/10003146751
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