Understanding customer loyalty programs
Year of publication: |
2006
|
---|---|
Authors: | Reinartz, Werner J. |
Published in: |
Retailing in the 21st century : current and future trends. - Berlin : Springer, ISBN 3-540-28399-4. - 2006, p. 361-379
|
Subject: | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing |
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