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Review of Marketing Science
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Kish: Where Customers Pay As <em>They</em> Wish
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Review of Marketing Science
8
(
2010
)
2
,
pp. 3-3
prices for unfamiliar food with a high functional risk. This paper describes how
Pay-What-You-Want
(PWYW), a new pricing …
Persistent link: https://www.econbiz.de/10008587200
Saved in:
2
Kish: Where Customers Pay As They Wish
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Review of Marketing Science
8
(
2010
)
2
prices for unfamiliar food with a high functional risk. This paper describes how
Pay-What-You-Want
(PWYW), a new pricing …
Persistent link: https://www.econbiz.de/10014619508
Saved in:
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