Kish: Where Customers Pay As They Wish
Year of publication: |
2010
|
---|---|
Authors: | Kim, Ju-Young ; Natter, Martin ; Spann, Martin |
Published in: |
Review of Marketing Science. - De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 8.2010, 2
|
Publisher: |
De Gruyter |
Subject: | Pay-What-You-Want | pricing |
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