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~isPartOf:"Review of marketing research"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Philip Kotler"
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Philip Kotler
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Review of marketing research
AMS review : official publication of the Academy of Marketing Science
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Philip Kotler's contributions to
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Kotler, Philip
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2011
Persistent link: https://www.econbiz.de/10009270388
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