Philip Kotler's contributions to marketing theory and practice
Year of publication: |
2011
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Authors: | Kotler, Philip |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 8.2011, p. 87-120
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Subject: | Philip Kotler | Lebensverlauf | Life course | Bibliometrie | Bibliometrics | Marketingtheorie | Marketing theory | Ethik | Ethics | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | New Economy | New economy |
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