Mihail-Cristian, DITOIU; Aurelia-Felicia, STANCIOIU; … - In: Revista Economica Supplement (2012) 3, pp. 129-134
For a marketer, any destination that has the objective of connecting the consumer`s emotions with the location`s elements must surprise the tourist by stimulating all his senses. Although this leads to an efficient positioning and creates a competitive advantage, marketers have focused primarily...