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~isPartOf:"Revue française du marketing"
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Revue française du marketing
Young consumers : insight and ideas for responsible marketers
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Consumer brand relationships : meaning, measuring, managing
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Mise au point d'échelles - Validation d'une échelle de mesure du lead user.
Bécheur, Amina
;
Gollety, Mathilde
- In:
Revue française du marketing
(
2006
)
206
,
pp. 29-40
Persistent link: https://www.econbiz.de/10007948530
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