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~isPartOf:"Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES"
~subject:"Marketing"
~subject:"Sales-promotion"
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Search: subject_exact:"Marketingpolitik"
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Marketing
Sales-promotion
Theorie
15
Theory
15
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3
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3
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2
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Franses, Philip Hans
4
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1
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1
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1
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
SpringerLink / BĂ¼cher
389
Europäische Hochschulschriften / 5
134
Journal of business research : JBR
123
Springer eBook Collection
117
Industrial marketing management : the international journal for industrial and high-tech firms
94
Springer eBook Collection / Business and Economics
88
Lehrbuch
75
European journal of marketing : EJM
71
Journal of marketing education : JME
67
Journal of marketing management : MM
67
Gabler Edition Wissenschaft
66
Journal of marketing
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
52
Arbeitspapier / Institut fĂ¼r Marketing, Universität Mannheim
48
Hamburger Schriften zur Marketingforschung
45
Journal of macromarketing
44
Journal of business-to-business marketing
43
Marketing intelligence & planning
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Research
39
Arbeitspapier / Wissenschaftliche Gesellschaft fĂ¼r Marketing und UnternehmensfĂ¼hrung
38
Journal of historical research in marketing
38
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36
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
36
essentials
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Journal of Islamic marketing : JIMA
32
UTB
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Journal of research in marketing and entrepreneurship : JRME
30
Journal of strategic marketing
30
Premier reference source
30
Arbeitspapiere / Wissenschaftliche Gesellschaft fĂ¼r Marketing und UnternehmensfĂ¼hrung e. V.
29
Schriften zum Marketing
29
AMS review : official publication of the Academy of Marketing Science
28
Journal of marketing research : JMR
27
Neue betriebswirtschaftliche Forschung : Nbf
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ECONIS (ZBW)
15
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1
Estimating dynamic effects of promotion on interpurchase times
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001432298
Saved in:
2
Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
Saved in:
3
On testing for unit roots in market shares
Franses, Philip Hans
;
Srinivasan, S.
-
1999
Persistent link: https://www.econbiz.de/10001433323
Saved in:
4
Status quo of database marketing in the Dutch fast moving consumer goods industry
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
-
1998
Persistent link: https://www.econbiz.de/10000990712
Saved in:
5
Finance and strategy : time-to-wait or time-to market?
Lint, Leendert Johan Onno
;
Pennings, Enrico
-
1998
Persistent link: https://www.econbiz.de/10000990727
Saved in:
6
Efficient consumer response : de implementatie van het ECR-concept in Nederland
Sloot, Laurens M.
;
Kleef, Maurice van
;
Vet, Arne de
-
1997
Persistent link: https://www.econbiz.de/10000959630
Saved in:
7
The strategic marketing plan evaluated : effective or not?
Waalewijn, Philip
;
Wijnia, Sjoerd
-
1997
Persistent link: https://www.econbiz.de/10000962258
Saved in:
8
Branding fresh food products, exploratory empirical evidence from the Netherlands
Nijssen, E. J.
;
Vliet, Cees H. van
-
1996
Persistent link: https://www.econbiz.de/10000952465
Saved in:
9
Measuring the impact of promotion on weekly market shares
Franses, Philip Hans
;
Lucas, André
-
1996
Persistent link: https://www.econbiz.de/10000952467
Saved in:
10
Retailers' and manufacturers' perceptions of the temporary display
Ouwerkerk, Cok
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000943918
Saved in:
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