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~isPartOf:"SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin"
~isPartOf:"The silver market phenomenon : marketing and innovation in the aging society"
~person:"Eitner, Carolin"
~subject:"Advertising industry"
~subject:"Consumer behaviour"
~subject:"Germany"
~subject:"United Kingdom"
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SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
The silver market phenomenon : marketing and innovation in the aging society
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
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The discovery and development of the silver market in Germany
Eitner, Carolin
;
Enste, Peter
;
Naegele, Gerhard
;
Leve, …
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 309-324)
.
2011
Persistent link: https://www.econbiz.de/10008746317
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