The discovery and development of the silver market in Germany
Carolin Eitner, Peter Enste, Gerhard Naegele, and Verena Leve
| Year of publication: |
2011
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|---|---|
| Authors: | Eitner, Carolin ; Enste, Peter ; Naegele, Gerhard ; Leve, Verena |
| Published in: |
The silver market phenomenon : marketing and innovation in the aging society. - Berlin : Springer, ISBN 978-3-642-14337-3. - 2011, p. 309-324
|
| Subject: | Zielgruppe | Target group | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008746317