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~isPartOf:"School of Economics and Finance discussion paper"
~isPartOf:"Services marketing quarterly"
~subject:"accounting services"
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accounting services
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Services marketing quarterly
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A longitudinal assessment of consumers' attitudes toward accounting advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David
- In:
Services marketing quarterly
36
(
2015
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011339262
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