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~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~language:"eng"
~language:"hun"
~subject:"Consumer behaviour"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Research Report"
~type_genre:"Thesis"
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Consumer behaviour
Konsumentenverhalten
5
Marketing
4
Verbraucherverhalten
4
Markenpolitik
3
Advertising effects
2
Architektur
2
Beziehungsmarketing
2
Brand management
2
Customer satisfaction
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Deutschland
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Dienstleistungssektor
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Germany
2
Kommunikation
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Kundenmanagement
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Kundenzufriedenheit
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Marktkommunikation
2
Relationship marketing
2
Service industry
2
Social Web
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Social web
2
Unternehmen
2
Wahrnehmung
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1
Arbeitsverhalten
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Arbeitszufriedenheit
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Architecture
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Automotive industry
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Bewertung
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Call centre
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Callcenter
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Communication
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Article in journal
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Hochschulschrift
5
Aufsatzsammlung
2
Collection of articles written by one author
2
Sammlung
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English
Hungarian
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10
Author
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Girard, Anna L.
1
Göbel, Fabian
1
Jodl, Florian
1
Neumann, Natalie
1
Niedermeier, Anna
1
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Fördergesellschaft Marketing (FGM) e.V.
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Schriftenreihe Schwerpunkt Marketing
Dissertation Series CentER
16
Tinbergen Institute research series
16
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
12
Journal of consumer behaviour : an international research review
10
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
9
Psychology & marketing
9
Research series / Universiteit van Amsterdam
9
Foundations and trends in marketing : FTMKT
8
International journal of consumer studies
8
Journal of business research : JBR
8
Dissertation.de
7
Economics / Journal articles : the open-access, open-assessment journal
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Research
6
Berichte aus der Volkswirtschaft
5
ERIM Ph. D. series research in management / Erasmus Institute of Management
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
Premier reference source
5
Schriftenreihe Studien zum Konsumentenverhalten
5
The journal of brand management : an international journal
5
The journal of product & brand management
5
Ekonomi och samhälle : Skrifter uitgivna av Svenska Handelshögskolan
4
Electronic commerce & digital markets : ecm
4
International journal of retail & distribution management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
4
Acta Universitatis Oeconomicae Helsingiensis / A
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Cambridge working papers in economics
3
Contributions to management science
3
E.ON Energy Research Center
3
Edition Wissenschaft Apprimus
3
Faculteit der Economische en Toegepaste Economische Wetenschappen
3
Gabler research
3
IFS Report
3
International journal of internet marketing and advertising : IJIMA
3
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ECONIS (ZBW)
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1
Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
-
2015
Persistent link: https://www.econbiz.de/10011391062
Saved in:
2
Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna
-
2015
Persistent link: https://www.econbiz.de/10013427492
Saved in:
3
Essays on scent marketing : effects of scented indoor environments on customers and employees
Girard, Anna L.
-
2015
Persistent link: https://www.econbiz.de/10011607529
Saved in:
4
Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
-
2013
Persistent link: https://www.econbiz.de/10009735582
Saved in:
5
Understanding participative consumer behavior : insights from motivation theory and three empirical studies in the context of user-generated content
Jodl, Florian
-
2010
Persistent link: https://www.econbiz.de/10008823872
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