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~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
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Marketing
19
Theorie
17
Theory
17
Deutschland
15
Germany
13
Markenpolitik
13
Beziehungsmarketing
12
Relationship marketing
12
Unternehmen
11
Brand management
9
Markenführung
9
Consumer behaviour
8
Dienstleistung
8
Konsumentenverhalten
8
Management
8
Privatkundengeschäft
8
Kundenmanagement
7
Bank
6
Kundenbindung
6
Strategisches Management
6
Beziehungsmanagement
5
Einzelhandel
4
Innovationsmanagement
4
Kunde
4
Mitarbeiter
4
Verbraucherverhalten
4
Brand
3
Electronic Commerce
3
Handelsbetrieb
3
Internet marketing
3
Kundenorientierung
3
Markenartikel
3
Marketing theory
3
Marketingmanagement
3
Marketingtheorie
3
Online-Marketing
3
Qualitätsmanagement
3
Social Web
3
Social web
3
Umweltbezogenes Management
3
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Book / Working Paper
71
Type of publication (narrower categories)
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Hochschulschrift
38
Thesis
31
Dissertation u.a. Prüfungsschriften
30
Graue Literatur
9
Non-commercial literature
9
Bibliografie enthalten
2
Bibliography included
2
Aufsatzsammlung
1
Case study
1
Fallstudie
1
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Language
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German
59
English
9
Undetermined
4
Author
All
Amendt, Guido
2
Bartsch, Silke
2
Brauer, Wolfgang
2
Buchner, Caroline
2
Dullinger, Florian
2
Fend, Lars
2
Fichtel, Sina
2
Hartwig, Michaela
2
Hüttinger, Sabine
2
Illek, Alexandra
2
Kantsperger, Roland
2
Klingenberg, Beate
2
Kunz, Werner H.
2
Maier, Michael
2
Mangold, Marc
2
Noch, Rainer
2
Oevermann, Dirk
2
Riegl, Gerhard F.
2
Rosier, Markus
2
Schiffel, Joachim
2
Schoegel, Kerstin
2
Sperl, Klaus-Ulrich
2
Trautmann, Michael
2
Blümelhuber, Christian
1
Brudler, Benjamin
1
Eichmann, Karsten
1
Girard, Anna L.
1
Graßy, Oliver
1
Göbel, Fabian
1
Jahn, Benedikt
1
Joas, August
1
Jodl, Florian
1
Laib, Peter
1
Langmack, Frauke
1
Lehman-Fiala, Brigitte
1
Lehmann-Fiala, Brigitte
1
Lippmann, Herbert
1
Mattmüller, Roland
1
Munzel, Andreas
1
Raffelt, Ursula
1
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Institution
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Fördergesellschaft Marketing (FGM) e.V.
1
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Schriftenreihe Schwerpunkt Marketing
People management : the magazine for professionals in personnel, training and development
10,302
Management science : journal of the Institute for Operations Research and the Management Sciences
9,955
SpringerLink / Bücher
8,971
Management Science
7,614
Energy conversion and management : ECM
6,139
Arbeit und Arbeitsrecht : AuA ; die Zeitschrift für das Personal-Management
6,078
Tourism management : research, policies, practice
5,841
Pulp and paper : the production and management journal of the North American pulp and paper industry
5,787
Management accounting
5,514
PM network : the professional magazine of the Project Management Institute
5,493
Modern materials handling : productivity solutions for manufacturing, warehousing & distribution ; official publication of Materials Handling & Management Society
5,487
HRMagazine : on human resource management
5,474
MPRA Paper
5,016
Personal : Zeitschrift für Human Resource Management
4,927
Paper film foil converter : a production and management magazine
4,832
Industrial marketing management : the international journal for industrial and high-tech firms
4,788
Bm : Bank und Markt ; Zeitschrift für Retailbanking
4,621
Management today
4,534
Journal of business research : JBR
4,351
Leisure management
4,350
ULB Institutional Repository
4,246
Management Decision
4,119
The international journal of human resource management
4,052
European journal of operational research : EJOR
4,029
Sales & marketing management
3,981
International journal of production research
3,896
Operations research, Management science : OR MS ; the international literature digest
3,831
International journal of production economics
3,822
International journal of technology management : IJTM
3,799
NBER working paper series
3,796
Research policy : policy, management and economic studies of science, technology and innovation
3,741
Springer eBook Collection
3,713
Omega : the international journal of management science
3,702
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3,640
Agricultural Water Management
3,616
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
3,506
Academy of Management journal : AMJ
3,441
Other publications TiSEM
3,431
International journal of project management : the journal of The International Project Management Association
3,425
Management decision : MD
3,403
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Source
All
ECONIS (ZBW)
39
USB Cologne (EcoSocSci)
32
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1
Wissensintensive Dienstleistungen : zum
Management
wissenstransferbasierter Dienstleistungen
Schaffer, Marion
-
2003
Persistent link: https://www.econbiz.de/10013427474
Saved in:
2
Geschäftsmodelle : Konstrukt-Bezugsrahmen-
Management
Schoegel, Kerstin
-
2001
Persistent link: https://www.econbiz.de/10004688921
Saved in:
3
Interactions within online review sites : motives, effects and
management
Munzel, Andreas
-
2013
Persistent link: https://www.econbiz.de/10010201403
Saved in:
4
Superior customer experience in voice-to-voice encounters : insights from three studies regarding interaction and call center
management
Bartsch, Silke
-
2012
Persistent link: https://www.econbiz.de/10009526219
Saved in:
5
Superior customer experience in voice-to-voice encounters : insights from three studies regarding interaction and call center
management
Bartsch, Silke
-
2012
Persistent link: https://www.econbiz.de/10009497233
Saved in:
6
Beziehungsintelligenz in Marketing, Vertrieb und Service : Konzeptualisierung, Messung, Erfolgsrelevanz und
Management
Rosier, Markus
-
2008
Persistent link: https://www.econbiz.de/10003794598
Saved in:
7
Beziehungsintelligenz in Marketing, Vertrieb und Service : Konzeptualisierung, Messung, Erfolgsrelevanz und
Management
Rosier, Markus
-
2008
Persistent link: https://www.econbiz.de/10004938612
Saved in:
8
Brand entity
management
: Fit als zentraler Erfolgsfaktor mehrpoliger Markensysteme; eine empirische Analyse
Mangold, Marc
-
2007
Persistent link: https://www.econbiz.de/10013427478
Saved in:
9
Brand entity
management
: Fit als zentraler Erfolgsfaktor mehrpoliger Markensysteme ; eine empirische Analyse
Mangold, Marc
-
2007
Persistent link: https://www.econbiz.de/10004893908
Saved in:
10
Premiummarken : Begriffsbestimmung, Typologisierung und Implikationen für das
Management
Langmack, Frauke
-
2006
Persistent link: https://www.econbiz.de/10004872400
Saved in:
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