Superior customer experience in voice-to-voice encounters : insights from three studies regarding interaction and call center management
Silke Bartsch
| Alternative title: | Essays on call center research - how to design superior interactions in call centers Essays on call center research |
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| Year of publication: |
2012
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| Authors: | Bartsch, Silke |
| Publisher: |
München : FGM-Verl. |
| Subject: | Callcenter | Call centre | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Unternehmen | Kundenorientierung | Gesprächsführung | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 159 S. graph. Darst. |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing. - München : FGM-Verlag, ZDB-ID 260765-7. - Vol. Bd. 74 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: München, Univ., Diss., 2010 u.d.T.: Bartsch, Silke : Essays on call center research - how to design superior interactions in call centers |
| Notes: | Erscheinungsjahr in Vorlageform:2012 |
| ISBN: | 978-3-940260-19-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009526219