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~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
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Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Brand management
2
Deutschland
2
Germany
2
Markenführung
2
Marketing
2
Verbraucherverhalten
2
Advertising effects
1
Beschwerdemanagement
1
Beziehungsmanagement
1
Beziehungsmarketing
1
Complaint management
1
Credibility
1
Customer satisfaction
1
Electronic Commerce
1
Emotional branding
1
Emotionale Werbung
1
Erfolgsfaktor
1
Fan
1
Glaubwürdigkeit
1
Glück
1
Glücksforschung
1
Happiness research
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Kundenmanagement
1
Kundenzufriedenheit
1
Marke
1
Marketing theory
1
Marketingtheorie
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Media mix
1
Mediamix-Strategie
1
Motivation
1
Mund-zu-Mund-Werbung
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QR-Code
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Relationship marketing
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Social Media
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Social Web
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Social web
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Brudler, Benjamin
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Jahn, Benedikt
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Munzel, Andreas
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Neumann, Natalie
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Niedermeier, Anna
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Schriftenreihe Schwerpunkt Marketing
Journal of business research : JBR
596
Journal of advertising research
470
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
273
Journal of marketing communications
262
SpringerLink / Bücher
262
International journal of advertising : the review of marketing communications
260
Journal of retailing and consumer services
243
International journal of internet marketing and advertising : IJIMA
218
Journal of advertising
184
Psychology & marketing
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Journal of global marketing
164
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Management science : journal of the Institute for Operations Research and the Management Sciences
152
International marketing review
150
Journal of promotion management : JPM
150
Journal of marketing
143
European journal of marketing : EJM
136
Journal of international marketing
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of marketing research : JMR
121
Springer eBook Collection
119
Journal of promotion management : innovations in planning and applied research
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
International journal of hospitality management
110
NBER working paper series
94
Tourism management : research, policies, practice
93
Information systems research : ISR
92
International journal of electronic marketing and retailing : IJEMR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
European journal of operational research : EJOR
90
Business horizons
89
Journal of international consumer marketing
88
The journal of product & brand management
86
Journal of marketing management : MM
85
Marketing intelligence & planning
85
Technological forecasting & social change : an international journal
85
Health marketing quarterly
84
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ECONIS (ZBW)
5
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1
Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna
-
2015
Persistent link: https://www.econbiz.de/10013427492
Saved in:
2
Interactions within online review sites : motives, effects and management
Munzel, Andreas
-
2013
Persistent link: https://www.econbiz.de/10010201403
Saved in:
3
Kunden-Engagement auf Marken-Fanpages : Chancen, Erfolgsfaktoren und Herausforderungen für das Kundenbeziehungsmanagement
Jahn, Benedikt
-
2014
Persistent link: https://www.econbiz.de/10010378938
Saved in:
4
Marketing in Online-Communities : virtuelle Welten und soziale Netzwerke
Brudler, Benjamin
-
2010
Persistent link: https://www.econbiz.de/10009130023
Saved in:
5
Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
-
2015
Persistent link: https://www.econbiz.de/10011391062
Saved in:
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