Kunden-Engagement auf Marken-Fanpages : Chancen, Erfolgsfaktoren und Herausforderungen für das Kundenbeziehungsmanagement
Benedikt Jahn
| Year of publication: |
2014
|
|---|---|
| Authors: | Jahn, Benedikt |
| Publisher: |
München : FGM-Verl. |
| Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Online-Marketing | Internet marketing | Erfolgsfaktor | Success factor | Marke | Fan | Website | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XI, 200 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing. - München : FGM-Verlag, ZDB-ID 260765-7. - Vol. Bd. 81 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: München, Univ., Diss., 2013 |
| ISBN: | 978-3-940260-30-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010378938