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~isPartOf:"Scientific Annals of Economics and Business"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"Brand"
~type_genre:"Konferenzbeitrag"
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Scientific Annals of Economics and Business
The journal of brand management : an international journal
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
8
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
5
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Business horizons
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of retail & distribution management
1
Management for sustainable and inclusive development in a transforming Asia
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
The globalisation of Chinese business : implications for multinational investors
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Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
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2
Brand associations : the value of ability versus social responsibility depends on consumer goals
Johnson, Zachary S.
;
Lee, Yun Jung
;
Ashoori, Minoo Talebi
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10011874902
Saved in:
3
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
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