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~isPartOf:"Scientific Annals of Economics and Business"
~person:"Freitas, Bruno Duarte Abreu"
~person:"Moravčíková, Dominika"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Sponsoring esports to improve brand image
Freitas, Bruno Duarte Abreu
;
Contreras-Espinosa, Ruth Sofia
- In:
Scientific Annals of Economics and Business
67
(
2020
)
4
,
pp. 495-515
Persistent link: https://www.econbiz.de/10012668053
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2
The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
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