Sponsoring esports to improve brand image
Year of publication: |
2021
|
---|---|
Authors: | Freitas, Bruno Duarte Abreu ; Contreras-Espinosa, Ruth Sofia ; Correia, Pedro Álvaro Pereira |
Published in: |
Scientific Annals of Economics and Business. - Iaşi : Editura Universitǎtii Alexandru Ioan Cuza, ISSN 2501-1960, ZDB-ID 2892946-9. - Vol. 67.2020, 4, p. 495-515
|
Subject: | esports | sponsorship | brand image | marketing | branding | Markenimage | Brand image | Sponsoring | Sponsorship | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game |
-
How sponsors should bring relevant-added value to esports
Freitas, Bruno Duarte Abreu, (2020)
-
Tattooing and brand sponsorship : how far is too far?
Weidner, Kelly, (2016)
-
Graeber, Justin, (2022)
- More ...
-
The importance of incorporating relevant-added value into esports sponsorships
Freitas, Bruno Duarte Abreu, (2021)
-
How sponsors should bring relevant-added value to esports
Freitas, Bruno Duarte Abreu, (2020)
-
The importance of Facebook as an online social networking tool for companies
Correia, Pedro Álvaro Pereira, (2014)
- More ...