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~isPartOf:"Service business"
~isPartOf:"The journal of product & brand management"
~isPartOf:"The service industries journal"
~source:"econis"
~subject:"Betriebliche Wertschöpfung"
~subject:"Relationship marketing"
~subject:"value co-creation"
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Betriebliche Wertschöpfung
Relationship marketing
value co-creation
Customer value
54
Kundenwert
54
Beziehungsmarketing
30
Consumer behaviour
19
Konsumentenverhalten
19
Value creation
19
Dienstleistungsqualität
17
Service quality
17
Brand management
12
Customer satisfaction
12
Kundenzufriedenheit
12
Markenführung
12
Customer integration
11
Kundenintegration
11
Brand image
9
Markenimage
9
Service-Dominant Logic
6
Service-dominant logic
6
Taiwan
6
Marketing management
5
Marketingmanagement
5
Online retailing
5
Online-Handel
5
perceived value
5
Dienstleistungssektor
4
Service industry
4
Value co-creation
4
Viral marketing
4
Virales Marketing
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
service-dominant logic
4
Brand
3
Customer participation
3
Customer service
3
Gastronomie
3
Internet marketing
3
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Online availability
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Undetermined
20
Free
2
Type of publication
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Article
38
Type of publication (narrower categories)
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Article in journal
38
Aufsatz in Zeitschrift
38
Language
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English
38
Author
All
Le Nguyen Hau
3
Frías Jamilena, Dolores María
2
Pham Ngoc Thuy
2
Polo Peña, Ana Isabel
2
Rodríguez Molina, Miguel Ángel
2
Vera, Jorge
2
Allaway, Arthur W.
1
Alpert, Frank
1
Amario, Enrique Martín
1
Amirtha, Raman
1
Arancibia Carvajal, Sara
1
Ashok, Mona
1
Augusto, Mário Gomes
1
Baek, Wooyeul
1
Barroso Castro, Carmen
1
Bertrand, Daisy
1
Bouchet, Patrick
1
Byon, Kevin K.
1
Cervera-Taulet, Amparo
1
Chen, Ja-Shen
1
Chen, Shu-Ching
1
Cheng, Vincent
1
Chrysochou, Polymeros
1
Codini, Anna
1
Dowell, David
1
Dubois, Pierre-Louis
1
Edvardsson, Bo
1
Ekinci, Yeliz
1
Ellinger, Alexander E.
1
Engelgreen, Charlotte
1
Evangelista, Felicitas
1
Fernández Nogales, Angel
1
Garrod, Brian
1
Gong, Taeshik
1
Hallikas, Jukka
1
Hong, Soon Goo
1
Horbel, Chris
1
Huddleston, Patricia
1
Hung, Yu-chung
1
Hur, Won-moo
1
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Published in...
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Service business
The journal of product & brand management
The service industries journal
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of business research : JBR
68
Journal of retailing and consumer services
35
International journal of hospitality management
20
Journal of the Academy of Marketing Science
20
SpringerLink / Bücher
19
The journal of business & industrial marketing
19
Journal of strategic marketing
16
The journal of services marketing
16
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of service management
14
Journal of service research : JSR
14
International journal of contemporary hospitality management
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Marketing theory
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Technological forecasting & social change : an international journal
12
Gabler Edition Wissenschaft
11
Tourism management : research, policies, practice
11
Journal of marketing research : JMR
10
Business horizons
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of revenue and pricing management
9
European management journal
8
International journal of electronic customer relationship management : IJECRM
8
Journal of marketing analytics : JMA
8
Management decision : MD
8
Cogent business & management
7
Journal of service theory and practice : JSTP
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
European journal of marketing : EJM
6
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of business-to-business marketing
6
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ECONIS (ZBW)
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1
Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi
;
Ashok, Mona
;
Tan, Yin Leng
- In:
The service industries journal
42
(
2022
)
3/4
,
pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
Saved in:
2
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
3
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
4
Building loyalty through perceived value in online shopping : does family life cycle stage matter?
Amirtha, Raman
;
Sivakumar, V. J.
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1151-1189
Persistent link: https://www.econbiz.de/10013466618
Saved in:
5
Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
6
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
7
A review of customer citizenship behaviors in the service context
Gong, Taeshik
;
Yi, Youjae
- In:
The service industries journal
41
(
2021
)
3/4
,
pp. 169-199
Persistent link: https://www.econbiz.de/10012483668
Saved in:
8
Customer-to-customer value co-creation and co-destruction in sporting events
Kim, Kyungyeol
;
Byon, Kevin K.
;
Baek, Wooyeul
- In:
The service industries journal
40
(
2020
)
9/10
,
pp. 633-655
Persistent link: https://www.econbiz.de/10012260315
Saved in:
9
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
10
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
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