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~isPartOf:"Services marketing quarterly"
~isPartOf:"The journal of product & brand management"
~person:"Abratt, Russell"
~person:"Veloutsou, Cleopatra"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
6
Markenführung
6
Brand
5
Markenartikel
5
Relationship marketing
4
Arbeitsverhalten
2
Brand communities
2
Brand engagement
2
Brand image
2
Internal branding
2
International marketing
2
Internationales Marketing
2
Markenimage
2
Social Web
2
Social media
2
Social web
2
Work behaviour
2
Arbeitskräfte
1
Brand as a person
1
Brand citizenship behaviour
1
Brand experience
1
Brand hate
1
Brand love
1
Brand relationships
1
Consumer brand equity
1
Consumer engagement
1
Data protection
1
Datenschutz
1
EWOM
1
Employee retention
1
Financial brand equity
1
Handelsmarke
1
India
1
Indien
1
Intention to stay
1
Interne Markenführung
1
Internet marketing
1
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Abratt, Russell
Veloutsou, Cleopatra
Guzman, Francisco
5
Fetscherin, Marc
3
Mattila, Anna S.
3
Shin, Hyunju
3
Anselmsson, Johan
2
Banerjee, Shubhomoy
2
Broyles, S. Allen
2
Choi, Beom Joon
2
Das, Manish
2
Dessart, Laurence
2
Dwivedi, Abhishek
2
Hollebeek, Linda D.
2
Kohli, Chiranjeev
2
Kowalczyk, Christine M.
2
Krystallis, Athanasios
2
Leisen Pollack, Birgit
2
Quach, Sara
2
Shaikh, Ateeque
2
Thaichon, Park
2
Thaweephan Leingpibul
2
Tran, Trang P.
2
Vera, Jorge
2
Wallace, Elaine
2
Adomaviciute-Sakalauske, Karina
1
Aggarwal, Praveen
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Allaway, Arthur W.
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Anh Tran Tram Truong
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1
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1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
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Balaji, M. S.
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Services marketing quarterly
The journal of product & brand management
Journal of business research : JBR
5
The journal of brand management : an international journal
2
Business horizons
1
Health marketing quarterly
1
Journal of Product and Brand Management Ser.
1
Journal of financial services marketing
1
Journal of marketing management : MM
1
Marketing theory
1
Review of business : interdisciplinary journal on risk and society
1
The journal of consumer marketing
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ECONIS (ZBW)
4
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1
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
2
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
3
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
4
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
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