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~isPartOf:"Services marketing quarterly"
~subject:"Brand image"
~subject:"Frankreich"
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Services marketing quarterly
Sport marketing quarterly : preferred journal of the Sport Marketing Association
25
International journal of sport management and marketing : IJSMM
20
Journal of sport management : the official journal of the North American Society of Sport Management
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International journal of sports marketing & sponsorship
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Sport management review
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European Sport management quarterly : ESMQ
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Journal of strategic marketing
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Sport, Business and Management : an international journal ; SBM
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The journal of business & industrial marketing
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Applied Marketing Science / Angewandte Marketingforschung
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Asia Pacific journal of marketing and logistics
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Journal of business strategy
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Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Journal of service theory and practice : JSTP
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Journal of travel and tourism marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing : ZFP ; journal of research and management
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Marketing analysis in sport business : global perspectives
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Organizations and markets in emerging economies
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Strategies in sports marketing : technologies and emerging trends
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Fan sponsor acceptance : so, you want to join our sports in-group?
Vance, Lenny
;
Raciti, Maria
;
Lawley, Meredith
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10013546193
Saved in:
2
Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier
;
Dalakas, Vassilis
;
Melancon, Joanna …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
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