Fan sponsor acceptance : so, you want to join our sports in-group?
Year of publication: |
2023
|
---|---|
Authors: | Vance, Lenny ; Raciti, Maria ; Lawley, Meredith |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 44.2023, 1, p. 103-120
|
Subject: | consumer-based brand equity | cricket | fandom | Sponsorship | Sponsoring | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Sport | Sports | Sportmarketing | Sports marketing | Profisport | Professional sports | Ballsport | Ball game | Großbritannien | United Kingdom |
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