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~isPartOf:"Services marketing quarterly"
~subject:"Innovation management"
~subject:"Service industry"
~subject:"Value co-creation"
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Services marketing quarterly
Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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A Research Agenda for Service Marketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Service orientation and innovation results : theoretical development based on service-dominant logic
Finoti, Lucas
;
Bonfim, Leandro Rodrigo Canto
;
Didonet, …
- In:
Services marketing quarterly
43
(
2022
)
4
,
pp. 389-403
Persistent link: https://www.econbiz.de/10013416987
Saved in:
2
The strategy of combining products and services : a literature review
Gurtu, Amulya
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10012179159
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