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Electronic word-of-mouth versus interpersonal word-of-mouth : are all forms of word-of-mouth equally influential?
Meuter, Matthew L.
;
Brown McCabe, Deborah
;
Curran, James M.
- In:
Services marketing quarterly
34
(
2013
)
3
,
pp. 240-256
Persistent link: https://www.econbiz.de/10009778512
Saved in:
2
Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?
Meuter, Matthew L.
;
McCabe, Deborah Brown
;
Curran, James M.
- In:
Services marketing quarterly
34
(
2013
)
3
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010137709
Saved in:
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