Electronic word-of-mouth versus interpersonal word-of-mouth : are all forms of word-of-mouth equally influential?
Year of publication: |
2013
|
---|---|
Authors: | Meuter, Matthew L. ; Brown McCabe, Deborah ; Curran, James M. |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 34.2013, 3, p. 240-256
|
Subject: | word-of-mouth | electronic word-of-mouth | behavioral intentions based on word-of-mouth | trust in word-of-mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Social Web | Social web |
-
Filieri, Raffaele, (2023)
-
Determinants of consumer participation in online group buying : an example of luggage
Lin, Hui-Tzu, (2016)
-
Liao, Junyun, (2024)
- More ...
-
Brown McCabe, Deborah, (2011)
-
Curran, James M., (2007)
-
Curran, James M., (2007)
- More ...