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An examination of the current
strategic
marketing
planning
practices in professional sport clubs
Kriemadis, Thanos
;
Terzoudis, Christos
;
Kartakoullis, Nikos
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 353-373
Persistent link: https://www.econbiz.de/10013352808
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