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~isPartOf:"Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS"
~person:"Germelmann, Claas Christian"
~person:"Hunstiger, Gabriele"
~person:"Ng, Serena"
~person:"Schnedlitz, Peter"
~person:"Vicentini, Gustavo"
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Germelmann, Claas Christian
Hunstiger, Gabriele
Ng, Serena
Schnedlitz, Peter
Vicentini, Gustavo
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Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
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Big data for twenty-first-century economic statistics
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Der Markt : international journal of marketing
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Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
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European retail research
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Strategische Markenführung bis an den Point of Sale
Hunstiger, Gabriele
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 67-98)
.
2011
Persistent link: https://www.econbiz.de/10008760444
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