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~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~source:"econis"
~subject:"E-commerce"
~subject:"Marketing management"
~subject:"United States"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
Cases on strategic social media utilization in the nonprofit sector
5
Crowdfunding : the corporate era
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Case study and review
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Digital and social media marketing : a results-driven approach
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Digitale Kommunikation
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Entrepreneurship marketing : principles and practice of SME marketing
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Hamburger Materialien zur Medien-Information : Schriftenreihe zur Theorie, Methodik und Praxis der Medieninformationsarbeit
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Harvard-Business-Manager : das Wissen der Besten
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sports marketing & sponsorship
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
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Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 209-223)
.
2012
Persistent link: https://www.econbiz.de/10009553526
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Social Brand Loyalty : soziale Markenloyalität durch systematisches Interagieren mit Fans
Mertens, Artur
;
Caspari, Markus
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 111-128)
.
2012
Persistent link: https://www.econbiz.de/10009553603
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