Social Brand Loyalty : soziale Markenloyalität durch systematisches Interagieren mit Fans
Artur Mertens ; Markus Caspari
| Year of publication: |
2012
|
|---|---|
| Authors: | Mertens, Artur ; Caspari, Markus |
| Published in: |
Social Branding : Strategien - Praxisbeispiele - Perspektiven. - Wiesbaden : Springer Gabler, ISBN 3-8349-3224-8. - 2012, p. 111-128
|
| Subject: | Starbucks Coffee Company | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
| Extent: | Illustrationen Diagramme |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009553603