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~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~subject:"Business-to-business marketing"
~subject:"Health care system"
~subject:"Marketingmanagement"
~type_genre:"Fallstudie"
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
Entrepreneurship marketing : principles and practice of SME marketing
2
Springer eBook Collection
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the strategic role of social networking in firm growth and productivity
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Arbeitsberichte / Lehrstuhl für Agrarmarketing, Institut für Agrarökonomie, Christian-Albrechts-Universität Kiel
1
Berichte aus der Betriebswirtschaft
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Contemporary issues in social media marketing
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Decision support systems : DSS ; the international journal
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Digital and social media marketing : a results-driven approach
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Digitale Kommunikation
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Duisburger betriebswirtschaftliche Schriften
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E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
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Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
European journal of marketing : EJM
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Field guide to case study research in business-to-business marketing and purchasing
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Global business and organizational excellence : a review of research & best practices
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Global journal of business research : GJBR
1
Handbook of research on integrating social media into strategic marketing
1
International journal of technology marketing : IJTMkt
1
Journal for international business and entrepreneurship development
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Journal of business market management : jbm
1
Journal of business research : JBR
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Palgrave pivot
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Praxiswissen Sportverein & Management
1
Premier reference source
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Profit oder Gemeinwohl? : Fallstudien zur gesellschaftlichen Verantwortung von Wirtschaftseliten
1
Routledge critical studies in tourism, business and management
1
Routledge explorations in development studies
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
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1
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
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Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
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2
Social Branding bei Facebook : Markenaufbau, Kundenbindung & -gewinnung am Beispiel der Mang Medical One AG
Morsbach, Philipp
;
Kasberg, Hanna Laura
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 289-305)
.
2012
Persistent link: https://www.econbiz.de/10009553516
Saved in:
3
Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 209-223)
.
2012
Persistent link: https://www.econbiz.de/10009553526
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