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~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~subject:"Customer integration"
~type_genre:"Fallstudie"
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Wie Social Branding in der Praxis erfolgreich eingesetzt werden kann und Verbraucher das Marketing von Unternehmen machen
Markschläger, Sven
;
Werle, Eva
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 83-96)
.
2012
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