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Social psychology of consumer behavior
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Columbia Business School Research Paper
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The lexicon and grammar of affect as information in consumer decision making : the GAIM
Pham, Michel T.
- In:
Social psychology of consumer behavior
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(pp. 167-200)
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2009
Persistent link: https://www.econbiz.de/10003812944
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