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~isPartOf:"Society and business review"
~person:"Homburg, Christian"
~person:"Kawohl, Julian"
~person:"Sarkar, Abhigyan"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Kundenorientierung"
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Consumer behaviour
Kundenorientierung
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Homburg, Christian
Kawohl, Julian
Sarkar, Abhigyan
Verhoef, Peter C.
Sarkar, Juhi Gahlot
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Society and business review
Journal of the Academy of Marketing Science
7
ERIM report series research in management
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
6
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Die Betriebswirtschaft : DBW
3
Journal of business research : JBR
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
The marketing review
3
Asia Pacific journal of marketing and logistics
2
Gabler Research
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Institut für Handelsmanagement und Netzwerkmarketing - Publikationen
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Journal of marketing
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Journal of retailing
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Management Know-how
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Psychology & marketing
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Qualitative market research : an international journal
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The journal of brand management : an international journal
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The journal of product & brand management
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Young consumers : insight and ideas for responsible marketers
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Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of marketing
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Gabler Research / Unternehmenskooperation und Netzwerkmanagement
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of hospitality management
1
International journal of management reviews : IJMR
1
International journal of retail and distribution management
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Brand religiosity : an epistemological analysis of the formation of social anti-structure through the development of distinct brand sub-culture
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Society and business review
12
(
2017
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10011690815
Saved in:
2
Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Society and business review
12
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
Saved in:
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