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~isPartOf:"Sport management review"
~person:"Byon, Kevin K."
~person:"Katz, Matthew"
~person:"Kim, Sungkyung"
~person:"Yoshida, Masayuki"
~subject:"Altersgruppe"
~subject:"Konsumentenverhalten"
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Altersgruppe
Konsumentenverhalten
Arbeitsgruppe
2
Brand management
2
Consumer behaviour
2
Football
2
Fußball
2
Markenführung
2
Professional sports
2
Profisport
2
Sport organization
2
Sportmarketing
2
Sportorganisation
2
Sports marketing
2
Team
2
Brand community
1
Brand equity
1
Brand image
1
Business network
1
Club theory
1
Clubtheorie
1
Ego networks
1
Fan club membership
1
Markenimage
1
Network theory
1
Professional sport teams
1
Social Web
1
Social network
1
Social web
1
Soziales Netzwerk
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Sport consumer behavior
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Team identification
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Byon, Kevin K.
Katz, Matthew
Kim, Sungkyung
Yoshida, Masayuki
Heere, Bob
4
McDonald, Heath
3
Doyle, Jason P.
2
Drayer, Joris
2
Filo, Kevin
2
Funk, Daniel C.
2
Hoeber, Larena
2
Jang, Wonseok
2
Ko, Yong Jae
2
Armstrong, Cole
1
Asada, Akira
1
Baumgartner, Hans
1
Biscaia, Rui
1
Blaszka, Matthew
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Coll, Santiago Forgas
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1
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1
Greenhalgh, Gregory P.
1
Havard, Cody T.
1
Hutchinson, Susan
1
Icekson, Tamar
1
James, Jeffrey D.
1
Karadakis, Kostas
1
Karg, Adam J.
1
Kerwin, Shannon
1
Kim, Daehwan
1
Kim, Yu Kyoum
1
Koenigstorfer, Joerg
1
LeCrom, Carrie W.
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Lee, Seunghwan
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Sport management review
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
2
Corporate reputation review
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
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ECONIS (ZBW)
2
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Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
2
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
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